A Hospital Rebrands Chemotherapy For Kids With The Help Of Superheroes.

To make the chemotherapy process easier and more palatable for children, agency JWT Brazil teamed up with Warner Bros. and a cancer center to create a story line wherein superheroes undergo similar treatment to heal themselves.

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  15. matrixrefugee reblogged this from fuckyeahmedicalstuff and added:
    Can we get this for the geek types fighting cancer who might like this to psyche themselves up for their chemo...
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    Well it took me 26 years to figure out what I want to be when I grow up. Pediatric oncology nurse. This video makes my...
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  26. my-foolish-ways reblogged this from fuckyeahmedicalstuff and added:
    Love this! It makes me smile to know they’re doing this :D